The CMO Agenda After Cannes: Why Nothing Should Get By You
Cannes Lions 2026 wrapped with a different tone than the year before it. Last…
Reading the River: A Fisherman’s Case for Smarter Selling
Fly fishing has been part of my life for over 15 years, and business, it turns…
90% of B2B Deals Are Decided Before Your Seller Gets the First Meeting
Roughly 90% of B2B buyers end up purchasing from a vendor they had in mind…
Trust the Odds: Why the Next Edge in B2B Is Watching the Buyer, Not the Seller
Stephen Messer published the final piece in his five-part series this week, and…
The Control Point Runs the Business. The Remote Controls What Happens Next.
The next generation of platforms has a different job: helping organizations…
The Intelligence Revolution
Most of these signals don't matter. A few matter enormously. The challenge is…
Why Leading Companies Are Investing in Supply Signals to Mitigate Risk and Preempt Disruption
Some of the best companies in the world are now expanding that focus to what we…
The SaaS Revenue Bump Is Real. It’s Also a Trap.
Stephen Messer published a piece this week that every revenue leader selling…
Federal AI Has a Signal-to-Action Problem
What SOF Week reinforced is simple: the next federal AI challenge is turning…
The Real AI Divide Isn’t Automation. It’s Awareness.
If it is observing the same internal data those systems were capturing, you…
The Starting Gun: Why Pre-Intent Signal Intelligence Is the Control Point of Agentic GTM
The companies that win the agentic era in enterprise sales will not be the ones…
GTM Teams Are Missing Revenue That’s Already in Their Accounts
New research from SBI and Polaris I/O tracked 58,000 business evolution signals…
Companies Lose 9% of Contract Value Every Year. Here’s Why Signing Isn’t Enough.
Most companies think risk ends when the contract is signed. That is exactly…
The Three Numbers That Should Be Keeping Every Revenue Leader Up At Night
Sales productivity is flat. GTM costs are up significantly. Revenue…
Decision Intelligence for Executives
Discover how AI is transforming executive decision making by converting global…
Why Signal-Based Selling Fails AND What the Best Go to Market Teams Do Differently
The question is why most organizations consistently fail to turn signals into…
Why AI Can’t See Your Best Deals and What the Dark Funnel Really Is
The most valuable opportunities in your pipeline are forming right now in…
From System of Record to System of Action
Enterprise buying rarely begins with vendor research. It begins with business…
LLMs Made Work Faster. Pre-Intent Makes Revenue Teams Smarter.
There is a productivity revolution happening inside every software company…