Unlock a New Frontier of Growth in Key Accounts

Modernize your approach. Unleash your potential.

LEARN HOW

Your key account program is outdated.


Key accounts spend the most. The Global 2000 drives 50% of the world’s GDP. Add the top 1,000 private companies and governments, and 3,200 entities drive 80% of global economic productivity. That’s only .001% of the 213 million businesses that exist worldwide.

Forbes, Refinitiv and Statista 2020
Forbes 2020

Polaris I/O is designed for key accounts. These entities are entire markets unto themselves. On average, these companies own 142 other companies. To effectively mine key accounts for large scale growth, it requires new insights, methods, and technology.

You need a new way to maximize key accounts.

Go-to-customer is the New Way

Digital disruption is requiring business to embrace new ways of driving growth in an environment where traditional demand has been forever changed. Co-creating demand with customers is now an essential component of any commercial strategy.

Go to customer shifts B2Bs from go to market activities to co-creating demand with customers.

“Every buying situation is unique. Work to understand the customer’s perspective to outperform competitors.”


Gartner - "Reinvent Your Go to Market Strategy" 2/22

See Around Corners

To increase pipelines and protect existing business you must constantly monitor key accounts changing objectives, challenges, priorities, and perspectives.

"Coordinate and execute touch points to engage stakeholders based on Situational Awareness."


Gartner - "Reinvent Your Go to Market Strategy" 2/22

Adapt and Innovate

New growth opportunities with customers emerge everyday. Systematically modeling each customer's situation and changing conditions, mapping capabilities and resources, and matching the right message creates new routes to value.

"Align the strategies, functions and KPI’s of marketing, sales and service to enable situational awareness and multi-threaded engagement."


Gartner - "Reinvent Your Go to Market Strategy" 2/22

Digitize the Experience

We live in an experience economy where the digital customer experience is paramount to commercial health. Providing a frictionless experience between account teams and customers digitally is vital to protecting, retaining, and growing large accounts systematically.

See the Platform

The Only Holistic Go-to-Customer Platform

Polaris I/O is a go-to-customer platform that combines transformation services, industry insights, and powerful technology to enable B2B companies to protect, retain, and grow large accounts.

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Modernize to Empower

In a recession, key account cross-selling and retention is essential. Increase productivity across existing resources by modernizing your systems.

Learn How
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Success Stories

$400M Logistics Company


Beta rollout to field in 3 months
50% increase in deal size
Set record for largest revenue per user ($22 to $76)

$3B Communications Technology Firm


Controlled launch to targeted key account reps in 3 months
Adoption and use for whole control group within 2 weeks
$350 million in additional pipeline generated

$1B Enterprise Software Company


100% increase in revenue within 1 year
100% of reps sold at least one new product
300% basis point margin improvement

Let's Talk

Have a question? We’re sure you do. Let’s schedule a call to determine how Polaris I/O can help your key accounts.

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