Our North Star

Sales is about people. In a post-COVID world, maintaining and enhancing the human connection with customers requires a shift from a traditional go-to-market strategy to a go-to-customer strategy that creates exceptional commercial experiences and long-term commercial health.

Your headcount is human...

Your company's greatest asset is its people, and the power of people is their humanness. We believe that the best solutions win and are sustainable because they engage and energize at a personal level.

Your success is our goal.

We have no higher purpose than our client's quick wins and long-term success. That's why every project, every program, begins with our team and our client agreeing to a measurable success statement.

...and so are your customers.

The best solutions map messaging to desired outcomes, starting with your customer's perspective. That knowledge is fed back into your business to inform value communications and impact change.

Getting it right, not being right.

We don't have all the answers and don't claim to. To us, getting it right for you is so much more important than being right. Our approach is collaborative and inclusive of cross-functional perspectives.

Our Philosophy

If anything, COVID-19 accelerated the need for change. We live in a digital experience economy where the customer experience is paramount to commercial health. To remain healthy, businesses have to think differently and work backwards from their customers to provide the digital experience they expect and the outcomes they must achieve.

Why Go to Customer
Polaris I/O focuses on driving outcomes for customers
Polaris I/O holistic platform includes integrated apps and wellness programs.

How We’re Different

Polaris I/O is a holistic go-to-customer platform that combines transformation services, industry insights, and powerful technology to enable B2B companies to protect, retain, and grow large accounts. Our "wellness programs" take an outside-in approach to improving your commercial health, utilizing executive buyer insights to inform the orchestration of commercial activities that improve relationships, maximize growth, and scale beyond our engagement.

Our Proven Approach

The Benefits of an Integrated Platform

How do you build and measure the quantitative and qualitative value of your relationship with each customer over time? We help our clients envision, design, and deploy transformation that can be monitored and measured. Polaris I/O captures, retains, and informs customer experience through a "currency" that enables you to manage your account portfolio like an investment in your own current and future commercial health.

Operating at Scale
Polaris I/O integrated platform simplifies data and insights to scale large accounts.

You're in Good Company

Our senior leadership team is happy to share their extensive high-growth sales and marketing expertise with you.

Let's Talk

Have a question? We’re sure you do. Contact us for general questions. Or, let’s schedule a call to determine how Polaris I/O can help your key accounts.

Contact usFree 30-min Consult