Bluespace
Start growing with insights that put your customers at the center
Most companies chase account growth by tracking what’s been sold and what’s left to sell. That’s called whitespace—an inside-out view, focused on your products and business units. But what if you could see your accounts the way your customers do?
Bluespace flips the script. Instead of just looking at your product lineup, we help you understand what your customers actually need and what they’re ready to invest in. We organize these needs by problem category and buying center, so you see where budgets are already set and where initiatives are gaining traction. These buying centers often cut across departments and business units, revealing opportunities you might otherwise miss.
This customer-first approach keeps your sales efforts focused, relevant, and effective. No more guesswork—just actionable insights that help you win where it counts.
See your accounts through your customers’ eyes. That’s the bluespace advantage.
Key benefits
Features
Tailored architecture
Bluespace is customized to your business, the customer problems you solve, and your buying centers, and it can be adapted to different verticals or business units.
Automated updates
Bluespace is updated daily with new insights and opportunities, organized by problem category, to provide a real-time view of all account growth opportunities.
Opportunity drill downs
View detailed opportunity summaries by type and access individual reports with all related customer needs, context, source documents, stakeholder maps, and aligned solutions.
Explore more outputs
Transform complex data—build pipeline, accelerate expansion, and increase revenue.
Pre-intent signals
Get a clear, visual framework to identify who matters, understand what drives them, and keep everyone aligned.
Insight reports
Turn scattered data into sharp, clear insights that help you spot what matters, fast.
Dashboards
Organize your opportunities by category, so your team knows exactly where to focus next. No more digging through spreadsheets or chasing updates.
Alerts and notifications
Get timely notifications that empower you to act fast. Whether it’s a new lead, a status change, or a critical update, you’ll know the moment it happens.
Opportunity Reports
Connect the dots between scattered data and your next big win, so you can spot, organize, and act on every growth opportunity without the clutter or confusion.
Bluespace
We help you understand what your customers actually need and what they’re ready to invest in. No more guesswork.
Action plans
No more waiting for updates or chasing down next steps—everyone knows exactly what to do, right when it matters most.
Buying Centers
Map out and engage new buying centers—so you’re not just talking to accounts, you’re building real relationships with the people who matter most.