Pipeline as a Service
Discover an untapped pipeline of new opportunities hidden within enterprise accounts.
The Total Addressable Account Pipeline:
Unidentified customer needs provide a large additional pipeline
The missing piece:
Unidentified customer needs
- Expansive source of upstream customer expressed needs
- 10-20x volume of typical average CRM pipeline
- Translate into larger customer funded strategic initiatives
- Span departments, subsidiaries, geographies, and levels
- Competitive advantage if engaging client early
- Proactive insights unlock significant growth opportunities
The pressure to build sales pipelines faster intensifies for commercial executives charged with revenue growth.
Common research challenges make it difficult to tap into customer needs.
Current state
Information overload
- Google Searches
- Hoovers Reports
- Linked In Look-Ups
- Financial Reports
- Investor Calls
- Trade Articles
- Newspapers
- Social Media
Current state
Irrelevant conversations
- Create an Opportunity
- Research Stakeholders
- Explain Plan to Team
- Create Pitch Materials
- Review with Team
- Explain Status to Mgmt.
- Explain Strategy to Mgmt.
- Review with Mgmt.
Current State
Internal fragmentation
- Email Notes and Updates
- Explain History
- Onboard New People
- Look For Files
- Email Files to Team
- Review Stakeholders
- Track Changes
- Explain Team Needs
Pipeline as a Service for enterprise accounts provides a very high return on investment compared to existing sales and marketing investments.
Typical return on investment by category
150x
Pipeline as a Service
Polaris I/O
9x
Customer Relationship Manager
Average ROI per Nucleus Research
5x
Marketing Campaigns
Average ROMI per Google
4x
Lead Generation
Average ROI per Google
3x
Ad Campaigns
Average ROAS across industries per Nielsen
2x
Account-based Marketing
Average ROI per Marketingprofs
See how Pipeline as a Service for enterprise accounts provides a higher ROI compared to other sales and marketing investments.
How it works
Pipeline as a service is an automated workflow that populates opportunities within Unify. Opportunities are then connected to Opportunity Reports which make it simple for teams to structure sales strategies and collaborate on each growth opportunity.
Recent case studies
Fortune 500 Financial Services Company
141x ROI
- 50% reduction in internal time repurposed for external
- 10x increase in pipeline
- 3x increase in deal size
- 2x increase in close rate
- 50% reduction is sales cycle
- Over $2M new revenue per account in 6 months
Fortune 50 Consulting Company
166x ROI
- Competitive advantage for speed to need
- Insights drove broad engagement quickly over 6- week period
- Increased account revenue 33x
- Won new 8 figure engagements per account
Fortune 1000 Media Company
119x ROI
- 20x increase in pipeline
- 5x increase in deal size
- Competitive advantage for speed to need
- Improved productivity enabling HC reduction
- Won new 7 figure engagement
Overview
The Polaris I/O platform
Automates the collection of third-party and first-party intelligence to:
- increase your pipelines
- make it easier for your team to collaborate during the deal process
- streamline your communications with your customer
Enterprise Research Intelligence
Increase your opportunity pipeline
Automate research and create actionable growth opportunities to improve account team productivity, dramatically increase pipelines, and drive revenue.
PLANNING + EXECUTION
A better plan leads to bigger deals
Execute growth opportunities faster by centralizing your deal assets, team collaboration, and real-time account planning.
Commercial Community
Increase client retention
Provide your key accounts with a personalized digital experience that centralizes account assets, integrated comms, and feedback mechanisms.
