The amount of spending is so vast in these large organizations, an account team could spend a lifetime, and often do, mining new opportunities for growth every day.

Enterprise accounts often reflect the “80/20 rule” for most companies and in the fact that 80% of revenue and margin come from less than 20% of customers.

At Polaris I/O, we are on a mission to modernize how companies “go to customer” to achieve outsized growth yields efficiently through productivity gains, deal engineering, orchestration across disparate silos as well as optimal alignment of capabilities, resources and value… all in a collaborative environment.

Polaris I/O was founded based on decades of experience in observing the gap between the vast growth opportunities that exist at enterprise accounts and the tools available to account teams to mine these opportunities. The sheer expanse of these enterprise accounts and the volume and frequency of shifting customer needs outpace the ability of teams to keep up and stay relevant and timely day to day with customers. Add to this complexity internal fragmentation across products lines, departments, capabilities and people – it’s virtually impossible to quickly orchestrate cohesive solutions to customer problems.

A modern approach is needed to overcome the constraints of highly manual online research, Powerpoint, Excel, and email driven toolkits account teams rely on to manage extensive and complex growth initiatives and account relationships. Creating a systematic and automated approach to identifying customer expressed needs and aligning insights, relationships, goals, capabilities, resources value propositions through to achieved desired outcomes on a sustainable long-term basis is foundational to commercial success with enterprise accounts – the customers that matter the most.

This is what Polaris I/O is designed to do for commercial teams to achieve their growth and retention goals and assignments in a much more efficient, insight driven and collaborative way.