The CMO Agenda After Cannes: Why Nothing Should Get By You
Cannes Lions 2026 wrapped with a different tone than the…
Reading the River: A Fisherman’s Case for Smarter Selling
Fly fishing has been part of my life for over 15 years, and…
90% of B2B Deals Are Decided Before Your Seller Gets the First Meeting
Roughly 90% of B2B buyers end up purchasing from a vendor…
Trust the Odds: Why the Next Edge in B2B Is Watching the Buyer, Not the Seller
Stephen Messer published the final piece in his five-part…
The Control Point Runs the Business. The Remote Controls What Happens Next.
The next generation of platforms has a different job:…
Why Leading Companies Are Investing in Supply Signals to Mitigate Risk and Preempt Disruption
Some of the best companies in the world are now expanding…
The SaaS Revenue Bump Is Real. It’s Also a Trap.
Stephen Messer published a piece this week that every…
