Kunal Mehta, Author at Polaris I/O

AI Is Making Answers Cheap. The Advantage Now Belongs to Companies That Ask Better Questions.

The companies that win will not simply have more AI.


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The Hero Isn’t the AI. It’s the Person Who Knows What to Do Next.

Why the next real advantage isn't a faster answer. It's an AI that never looks away.


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We Don’t Have a Data Problem. We Have a Signal Problem.

Every day, governments collect staggering amounts of information: satellite imagery, intelligence reports, financial transactions, cyber telemetry, shipping manifests, open-source…


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The CMO Agenda After Cannes: Why Nothing Should Get By You

Cannes Lions 2026 wrapped with a different tone than the year before it. Last year the industry showed up with AI optimism and big, open-ended experiments.


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90% of B2B Deals Are Decided Before Your Seller Gets the First Meeting

Roughly 90% of B2B buyers end up purchasing from a vendor they had in mind before their formal evaluation process ever began.


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Trust the Odds: Why the Next Edge in B2B Is Watching the Buyer, Not the Seller

Stephen Messer published the final piece in his five-part series this week, and it’s the strongest in the series.


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The Control Point Runs the Business. The Remote Controls What Happens Next.

The next generation of platforms has a different job: helping organizations understand what's about to happen, and what to do about it.


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The SaaS Revenue Bump Is Real. It’s Also a Trap.

Stephen Messer published a piece this week that every revenue leader selling into enterprise accounts should read twice.


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The Real AI Divide Isn’t Automation. It’s Awareness.

If it is observing the same internal data those systems were capturing, you have solved the translation problem and the coordination problem. That is genuinely valuable. But you…


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The Starting Gun: Why Pre-Intent Signal Intelligence Is the Control Point of Agentic GTM

The companies that win the agentic era in enterprise sales will not be the ones with the best agents. They will be the ones whose agents know when to fire.


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