May 19, 2026
GTM Teams Are Missing Revenue That’s Already in Their Accounts
New research from SBI and Polaris I/O tracked 58,000 business evolution signals across 46 enterprise accounts. The findings make a strong case for rethinking how account expansion…
0 Comments11 Minutes
April 17, 2026
The Three Numbers That Should Be Keeping Every Revenue Leader Up At Night
Sales productivity is flat. GTM costs are up significantly. Revenue predictability is broken. And most organizations are trying to fix all three with the same tools that caused…
0 Comments9 Minutes
April 1, 2026
Why Signal-Based Selling Fails AND What the Best Go to Market Teams Do Differently
The question is why most organizations consistently fail to turn signals into revenue.
0 Comments9 Minutes
March 24, 2026
Why AI Can’t See Your Best Deals and What the Dark Funnel Really Is
The most valuable opportunities in your pipeline are forming right now in conversations that will never leave a trace. Here's how to get there first.
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March 17, 2026
From System of Record to System of Action
Enterprise buying rarely begins with vendor research. It begins with business change. And most companies never see that change early enough to do anything about it.
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March 2, 2026
LLMs Made Work Faster. Pre-Intent Makes Revenue Teams Smarter.
There is a productivity revolution happening inside every software company right now, and most revenue leaders are drawing the wrong conclusions from it.
0 Comments9 Minutes
February 25, 2026
The Dark Funnel Is Not Dark. You’re Just Looking Too Late.
Most Global 2000 revenue teams are still waiting for intent data to light up before they act.
0 Comments15 Minutes
February 19, 2026
Why I Joined Polaris I/O: From Propensity Models to Pre-Intent Signals (And Why It Matters for B2B Sales)
After learning propensity modeling at Vista Equity Partners, building these models at scale at TCV, and introducing propensity modeling alongside a team at Bain & Company, I…
0 Comments11 Minutes
February 12, 2026
The Bloomberg Terminal for Private Equity: How Pre-Intent Intelligence Gives You the Heads Up
By the time revenue problems surface in quarterly board presentations, operating partners have already missed the best window to intervene. Options have narrowed, and damage is…
0 Comments20 Minutes
February 2, 2026
The Rise of the Commercial Insight Strategist: Why This Is the Future of Sales Development
Sales development didn’t break from lack of activity—it broke from lack of judgment. When connection is optimized without context, conversations disappear. Here’s why the…
0 Comments8 Minutes

