MarketView: Watch the Hire, Not the Headline
Sometimes a signal isn't a permit or a store count. Sometimes it's a single…
MarketView: The Permit That Came Before the Press Release
It doesn’t start with a headline. It usually starts with something smaller: a…
MarketView: The Next 7 Brew? What Bad Ass Coffee of Hawaii’s Signals Are Telling Us
The company expects to open 25 to 30 new stores this year through multi-unit…
When Every Second Counts, Intelligence Moves First
An active-threat response isn't one audience. It's five, all reading the same…
5 Supply Chain Signals Every Operations Leader Should Monitor Before They Become Problems
Every supply chain leader has dashboards. Most have invested heavily in ERP…
We Don’t Have a Data Problem. We Have a Signal Problem.
Every day, governments collect staggering amounts of information: satellite…
One Fire. Ten Agencies. Five Levels of Truth.
At 06:14 on a dry August morning, a wildfire ignites in the foothills north of…
18 Months Ahead: How Pre-Intent Signals Caught 7 Brew Before the Headlines
We discovered 7 Brew back in 2022, when they had 40 locations, mostly located…
The CMO Agenda After Cannes: Why Nothing Should Get By You
Cannes Lions 2026 wrapped with a different tone than the year before it. Last…
Reading the River: A Fisherman’s Case for Smarter Selling
Fly fishing has been part of my life for over 15 years, and business, it turns…
90% of B2B Deals Are Decided Before Your Seller Gets the First Meeting
Roughly 90% of B2B buyers end up purchasing from a vendor they had in mind…
Trust the Odds: Why the Next Edge in B2B Is Watching the Buyer, Not the Seller
Stephen Messer published the final piece in his five-part series this week, and…
The Control Point Runs the Business. The Remote Controls What Happens Next.
The next generation of platforms has a different job: helping organizations…
The Intelligence Revolution
Most of these signals don't matter. A few matter enormously. The challenge is…
Why Leading Companies Are Investing in Supply Signals to Mitigate Risk and Preempt Disruption
Some of the best companies in the world are now expanding that focus to what we…
The SaaS Revenue Bump Is Real. It’s Also a Trap.
Stephen Messer published a piece this week that every revenue leader selling…
Federal AI Has a Signal-to-Action Problem
What SOF Week reinforced is simple: the next federal AI challenge is turning…