Discover how outdated account research and planning could be holding organizations back in today’s AI-powered market. This white paper reveals why modern buyers are disengaging from traditional sales tactics and how missing early, insight-driven customer engagement can cost millions in lost revenue, stalled growth, and shrinking deals. Dive into clear, actionable strategies for shifting team focus, unlocking new pipeline opportunities, and keeping pace with rapidly changing buyer behaviors. Don’t let inaction put revenue at risk. Explore how forward-thinking organizations are reimagining account planning to get ahead in a rapidly evolving market.