The challenge
Ad sales teams were flying blind. They needed smart, timely reasons to reach out to target accounts, but the signals weren’t there. Each month was a guessing game—no hooks, no data, just cold calls and hope.
Our solution
We cut through the noise. Polaris I/O launched a real-time trigger alert report built for speed and simplicity. Whenever there was a key personnel change, a big product drop, or anyone shaking things up, sellers got the news first, with all the facts and contact info right at their fingertips. No more waiting, no more digging.
Our impact
The results spoke for themselves:
- Hundreds of fresh opportunities landed in the sales pipeline every month.
- Thousands of target accounts turned warm overnight.
- Teams could jump on new leads the moment they emerged with no more missed chances and no more wasted time.
Polaris I/O didn’t just make outreach easier. We turned every change in the market into a real sales advantage.
100's
New pipeline opportunities per month
2x
Increase in qualified meetings
25%
Increase in account research productivity
Polaris I/O has streamlined our access to key industry data, helping us make faster, smarter decisions. Its automation and intuitive design have boosted our efficiency.
Senior Leader, T-Mobile
