Leading Media Company: Leverage Local Market Signals to Identify Future Spenders for Business Development
The challenge
Local market ad sales teams faced a pressing need: new business development was slipping as advertising budgets shifted from traditional media to streaming platforms, eroding previous revenue streams.
Our solution
Polaris I/O delivered razor-sharp business signals at the local level, tracking triggers like new store launches, corporate expansions, investments, mergers, and branding moves. This real-time intel empowered teams to identify actionable growth opportunities deeply rooted in each market’s evolving landscape.
Our impact
With Polaris I/O fueling the pipeline, markets saw a surge in fresh, high-quality leads. Sales teams gained relevant context that transformed leads into meaningful conversations, driving substantial incremental ad revenue. This data-driven, insight-led method accelerated deal velocity and kept teams confidently ahead of industry shifts.
100s
New qualified leads per market
4x
New qualified customer meetings
100%
Increase in account research productivity
I would say this is an overall A+ for the sales team.
