The challenge

The senior leadership team faced a critical moment: new customer leaders were steering the ship, and they needed fresh, sharp insights to boost account know-how and lock in a strategic renewal. Stakes were high, and staying in tune with shifting priorities was non-negotiable.

Our solution

Polaris I/O stepped in as a real-time intelligence engine, delivering laser-focused analysis on the customer’s strategic pivot. Beyond just numbers, we uncovered what truly mattered to each top decision maker—their goals, concerns, and relationship dynamics—arming the team with actionable knowledge.

Our impact

With Polaris I/O powering their playbook, the team didn’t just secure the renewal, they expanded the deal size by syncing perfectly with the customer’s new direction. This wasn’t luck; it was precise alignment, fueled by smart insights delivered exactly when they were needed most.

5x

Increase in account pipelines

2x

Increase in contract value sold

50%

Increase in account team productivity

Thank you for the great partnership. The Polaris I/O intelligence certainly helped position Comscore for the win!

Carol Hinnant, Chief Commercial Officer

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