The Dawn of the Commercial Insight Strategist

The Dawn of the Commercial Insight Strategist

Discover the future of Strategic Account Management with the rise of the Commercial Insight Strategist—a new kind of SAM who blends emotional intelligence, data-driven insight, and cutting-edge technology to lead customers toward transformational growth. As organizations demand more strategic value, SAMs must evolve to become insight-led, tech-enabled catalysts for innovation and co-creation. Explore how this shift is reshaping roles, skills, and customer impact in the Spring 2025 edition from SAMA.