Pre-Intent Signals
Spot the signals. Seize the lead.
If you wait until your customer is already shopping, you’re too late. By then, buyers have already shaped their decisions, and your chance to influence the outcome is gone.
The real opportunity? Get in early—before they even start looking. When you engage executive buyers at the start, you don’t just compete; you create the deal, shape the conversation, and win faster. You stay relevant in the moments that matter most, earning trust and opening doors to bigger, better opportunities.
It all starts with spotting the right signals. When a key event grabs an executive’s attention, that’s your moment. Recognize it. Prioritize it. Reach out early. Co-create solutions that matter. That’s when buyers welcome your support, and that’s how you win the deals that move the needle.

Key benefits
- Relevant sales conversationsPre-intent signals with context help start relevant, insight-driven sales conversations based on real-time events.
- Speed to needBeing first to engage a customer regarding a problem or need gives you a competitive advantage and increases your chances of success.
- Higher win ratesEngaging early in the sales cycle increases deal size and win rates because customers prefer vendors who help shape a shared vision for success.



Features

Real-time notifications
Get notified when a new or additional insight is available.

Context and summarization
Use AI to quickly summarize each signal, its background, and context to assess urgency, needs, and alignment.

Original source content
Access the original source document(s) with key signal data highlighted for quick reference.