Manufacture a Healthy Pipeline by Mastering the Middle

If you are like most B2B companies, your sales funnel is obliterated right now, and you have to rebuild it. We are taking the information learned from over 40 interviews of sales and enablement leaders, along with deep-dive insights from over 30 different companies.

Scott Santucci, the Godfather of the sales enablement profession, is going to focus on “pipeline enablement” and cover:

  • Pipelines were unhealthy before COVID-19, but a robust economy masked the problem
  • How to assess the state of your overall healthy by using baselining techniques
  • What hyper-targeting is and how it helps you improve all aspects of your pipeline
  • How to get the top of the funnel activated again and what you need to do to get alignment across sales, product, and marketing to accomplish this goal
  • What is the middle of the funnel, and why is it so important?
  • What specific things can be done to help enable your champions to improve how they sell internally on your salespeople’s behalf

This webinar will bust a lot of dangerous myths companies are making about the funnel and provide practical and step-by-step guides on how to make quick and impactful changes.

Watch this webinar on-demand

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