Buying Centers
Make every conversation count
Unlock real connections. Engage the right people. Move deals forward.
Ready to make every connection count? We help you map out and engage new buying centers—so you’re not just talking to accounts, you’re building real relationships with the people who matter most.
We go beyond the usual contact lists. Our approach surfaces key executives and decision-makers, then arms you with tailored insights for every conversation. That means you walk in prepared, relevant, and ready to move deals forward.
No guesswork. No generic pitches. Just smarter engagement that opens doors, deepens trust, and accelerates growth.
Key benefits
Visually maps entire decision network
Buying centers usually include 11 to 20 or more people and are visually mapped to track an opportunity’s progress.
Decision maker insights
Notes and artifacts about each stakeholder’s perspectives and relationships are stored with the stakeholder or at the buying center level.
Captures tribal knowledge
The buying center can capture information about team experience, decision processes, and sequences for future reference.
Features
Drag and drop stakeholders from Key Account Directory
Building buying centers is easy with drag-and-drop features and a flexible layout allowing for designing the best representation of the group.
Stakeholder role labels
Identify the wallet owner, hero, guide, and influencers in the decision-making process for each opportunity.
Map team with buying centers
Buying centers can be created, and team members assigned to align with stakeholders and support necessary tasks.
More outputs
Transform complex data—build pipeline, accelerate expansion, and increase revenue.
Pre-intent signals
Get a clear, visual framework to identify who matters, understand what drives them, and keep everyone aligned.
Insight reports
Turn scattered data into sharp, clear insights that help you spot what matters, fast.
Dashboards
Organize your opportunities by category, so your team knows exactly where to focus next. No more digging through spreadsheets or chasing updates.
Alerts and notifications
Get timely notifications that empower you to act fast. Whether it’s a new lead, a status change, or a critical update, you’ll know the moment it happens.
Opportunity Reports
Connect the dots between scattered data and your next big win, so you can spot, organize, and act on every growth opportunity without the clutter or confusion.
Bluespace
We help you understand what your customers actually need and what they’re ready to invest in. No more guesswork.
Action plans
No more waiting for updates or chasing down next steps—everyone knows exactly what to do, right when it matters most.
Buying Centers
Map out and engage new buying centers—so you’re not just talking to accounts, you’re building real relationships with the people who matter most.
Explore our solutions
Account Research
We simplify the process of recognizing actual needs. Spot growth signals, turn them into real opportunities, and connect your solution to what your customers actually want.
Account Planning + Execution
Grow contracts, reach new buyers, and keep your best customers loyal—all by focusing on what matters: real relationships and real value.
Account Experience
Your top customers deserve standout experiences—every time. We enable you to deliver seamless digital touchpoints that make it easy to connect, engage, and maintain loyalty.