Account Research
Modernize account research. Grow pipelines. Close bigger deals.
Create, Shape + Win
Master customer insights to win enterprise deals
Staying relevant with enterprise customers is tough. With too much information, disconnected tools, and scattered insights, it’s easy for sales teams to lose track of what really matters to buyers. When you don’t have a clear picture of your customers’ needs, conversations miss the mark—and those key moments to make an impact slip by. Let’s fix that.
Create
Create growth insights that keep you ahead
Spot what your customers need before they even ask. Our platform taps into powerful pre-intent signals and highlights real-time opportunities, so you can engage executives right when they’re searching for answers. With always-current intelligence at your fingertips, your team stays one step ahead—ready to create growth insights and move when it matters most.
Companies that effectively capture and act on deal signals can improve win rates by 23% and shorten sales cycles by up to 14 days on average.
B2B Revenue Operations Benchmark (2025)
Outputs
Pre-intent signals
Real-time pre-intent signals spotlight customer needs every day, empowering teams to jump in early and guide executives right when they’re looking for answers.
Dashboards
Dashboards sort opportunities by category, making it easy for teams to prioritize, collaborate, and take action together.
Alerts and notifications
Real-time alerts keep teams instantly informed on every opportunity update, so you never miss a beat.
Shape
Shape insights into opportunities
Stay ahead and in sync with Polaris I/O—your team’s go-to for real-time insights that keep you relevant at every step of the buyer journey. With actionable opportunity reports and clear buying center maps, you’ll always know who’s involved, what matters most, and how to move forward. Shape change into growth, spot the next move, and turn complexity into clarity all in one place.
83% of sales leaders lack confidence in their seller's ability to adapt to changing customer needs and expectations.
Outputs
Insights
Adaptive insights keep you relevant at every stage of the buyer journey, ensuring you stay aligned and ahead.
Opportunity Reports
Actionable Opportunity Reports connect the dots, making it easy to organize and navigate every growth opportunity efficiently.
Stakeholder Canvases
Stakeholder Canvases reveal who’s influencing decisions, so you can quickly spot patterns and confidently steer complex buying groups.
Win
Win big by matching solutions to real needs
Get to the heart of what decision-makers really want. Polaris I/O gives you clear, actionable insights with detailed profiles, smart solution mapping, and interactive buying center maps. You’ll easily tailor your message to what matters most, navigate stakeholder dynamics with confidence, and turn every engagement into a winning opportunity.
Only 8% B2B orgs have real systematic alignment with buyers.
Outputs
Dossiers
Deep dive dossiers unlock rich profiles on key decision makers, giving you a clear window into buyers’ perspectives so you can connect when it matters most.
Mapping + Alignment
Solution mapping and value alignment tailor messaging to real customer needs, ensuring every conversation hits home.
Value Propositions
Dynamic messaging and agile value propositions flex with every account shift, ensuring you meet evolving needs and challenges in real time.
Uncover what's already yours
Hidden in your key accounts is a goldmine of fresh deals. Learn how to spot and seize new opportunities by tuning into your customers’ real needs—no cold calls required.
Pipeline as a Service
Get actionable insights straight into your account sellers’ inboxes—no extra effort required.
Polaris I/O surfaces real-time signals so your team knows when to engage. Stay aligned with continuous insights and act confidently on organized, high-impact opportunities—all in one place.
Case study
> 2x
Close Rate
$2.5M
Incremental Revenue
3x
Average Deal Size
We were able to get in front of key individuals as a result of Polaris I/O's recommendations.
Amanda McBride, Vice President, Global Revenue Office
Polaris I/O has streamlined our access to key industry data, helping us make faster, smarter decisions.
Leslie Lagan, Sr Director, Fraud Management
