The Go-to-Customer Transformation: Putting the Focus on Outcomes & Growth

The Go-to-Customer Transformation: Putting the Focus on Outcomes & Growth

To survive and thrive, organizations need to focus on outcomes, not products. Replacing your analog, go-to-market acquisition model with a transformative commercial strategy focused on protecting, retaining and growing accounts is more critical than ever.

In this paper, we’ll explore:

• How go-to-customer strategies give companies a competitive edge in the age of experience
• The 4Ps of go-to-customer strategy
• How to improve your commercial health
• Productitis: The biggest threat to commercial health
• Ways to invest in your commercial wellness