Comscore
Replacing manual research with automated commercial intelligence
What we accomplished together:
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Opportunities
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Opportunities
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Opportunities
Comscore sits at the intersection of audience measurement and media intelligence, giving its teams access to some of the richest data in the industry. The challenge wasn’t a lack of information. It was the time it took to turn that information into action.
Impact highlights
- Faster discovery of market opportunities, reducing time spent on manual trend monitoring
- Improved targeting for sales and marketing teams based on real-time signal intelligence
- Accelerated prospecting and campaign cycles driven by automated rather than manual research
The challenge
Media and marketing teams were spending significant time on manual research, tracking audience consumption shifts, monitoring advertising trends, and identifying emerging opportunities across channels. That process slowed everything downstream: prospecting, campaign development, and strategic planning. By the time insights were ready, the window for early action had often already closed.
Use case 01
Identify pre-intent signals for Comscore
Each signal fed into a continuously updated picture of where audience demand and advertising opportunities were forming without requiring manual aggregation.
Examples of signals monitored:
- Audience consumption shifts across platforms and content categories
- Emerging digital advertising trends signaling where budget and attention were moving
- Market demand changes across media channels indicating new commercial opportunities
- Industry partnerships and platform announcements revealing competitive and strategic developments
- Each signal fed into a continuously updated picture of where audience demand and advertising opportunities were forming without requiring manual aggregation.
Our impact
By automating insight discovery, Comscore’s teams were able to move from research to action faster spending less time finding opportunities and more time pursuing them.
Results included:
- Faster discovery of market opportunities, reducing time spent on manual trend monitoring
- Improved targeting for sales and marketing teams based on real-time signal intelligence
- Accelerated prospecting and campaign cycles driven by automated rather than manual researchData to Validate with Jenny
Please confirm
Time saved on audience research
Increase in targeted campaign performance
Sales pipeline influenced by signal insights
Adoption rate among sales or marketing teams
