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ARTICLE
There’s a noticeable shift in the way companies are gearing up for growthin 2024.
Throughout 2023, many companies have reorganized with a focus on efficient, streamlined customer growth due to revenue shortfalls and economic uncertainty. Clearly 2024 is a transition point for leveraging data and AI driven insights to drive new revenue streams and predictable, long-term growth.
Learn about the five ways Go-to-Customer (GTC) operates differently, what’s required and what results can be achieved.
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Dave Irwin
Founder + CEO of Polaris I/O
Dave has 30 years of experience in B2B as President, GM, CMO, and CSO. He is recognized as an AI, marketing, and sales enablement expert. He is also a growth leader with a strong history of innovation.