Designed to help you master the growth of your key accounts.
Key Account Focus
The Polaris I/O platform is designed to support both the systemic growth and sustainable commercial health of your business. The systematic growth of large, enterprise accounts requires the ability to scale go-to-customer strategies that align value and continuously expand contractual relationships. Sustainable commercial health is dependent on focusing on predictable revenue growth and reduced risk from the 20 percent of large accounts that drive 80 percent of budget spend.
How the Platform Works
As a single platform, Polaris I/O simplifies navigating and investing in large account growth and retention. A continuous stream of relevant insights and premium digital engagement are used to drive a meaningful and frictionless value exchange with accounts.
commercial insights
CRM tracks sales opportunities. Polaris I/O creates them.
Leveraging an outside-in approach, Polaris I/O models large account enterprises and feeds executable insights back to your organization. External data and rich IP is embedded and visualized to reveal areas of growth and risk, and to provide buyer insights and guidance for broad expansion and elevation of account relationships.
selling what's possible™
CRM focuses on transactions. Polaris I/O focuses on contracts.
Automating this process enables account teams to orchestrate engagement with customers faster and more effectively against much higher percentage opportunities given the focus on the needs of account stakeholders.
enterprise experience
CRM focuses on individual sales. Polaris I/O focuses on commercial communities.
The convergence of marketing, sales and service comes together through a digital experience that matches the value of your business to each customer stakeholder in a personalized way. Centralized account documentation, drag and drop content blocks, integrated communication and feedback mechanisms make the account experience both internally and externally more aligned to the needs of each person.
The Benefits of Integrated Applications
Improving the sales experience between account teams and their customers digitally is vital to protecting, retaining, and growing large accounts systematically. There is a dearth of account management apps out there. Polaris I/O fills the gap with a single configurable platform that unifies key account information, develops executable insights, configures solutions that are mapped to target stakeholder outcomes, and supports a superior digital experience with your customers.
Like a personal fitness tracker, our integrated set of applications work together to continuously monitor and improve your commercial health.
Commercial Insights
Leverage global enterprise account financial data with executive buyer perceptions to drive revenue growth and manage risk.
Selling What's Possible™
Co-create a shared vision of what’s possible to drive desired customer outcomes.
Enterprise Experience
Ensure a superior digital account experience and make every client interaction count.
Team Utilities
Powerful utilities that deliver unprecedented BI tools, team collaboration, and control.
What to Expect from Our Engagement
Following our baseline assessment, the real fun begins. We immerse ourselves in your business, in your teams, and start doing the real work. Our proven, phased approach ensures that your go-to-customer roadmap takes your organization from strategy to execution with executive-level buy in and cross-department collaboration along the way. Following our roadmap, most companies are ready to go to customer in 90 days.
