Powerful technology to help B2B companies protect, grow, and retain large accounts in real time

Not Just Surviving, Thriving in the New Normal

Like all moments of crisis, necessity drives innovation. Although we’ve been talking for years about the need for digital transformation in sales, sales enablement, and marketing, few companies managed to modernize their approach. When COVID-19 hit, traditional relationship rhythms between B2B companies and their customers were altered in significant ways. As companies scrambled to establish new ways of working and to support their accounts, it became clear that companies need to change the way they go to customers to be competitively positioned for the long term.

The Polaris I/O platform is designed to support both the systemic growth and sustainable commercial health of your business. The systematic growth of large, enterprise accounts requires the ability to scale go-to-customer strategies that align value and expand contractual relationships continuously. Sustainable commercial health is dependent on focusing on predictable revenue growth and reduced risk from the 20 percent of large accounts that drive 80 percent of budget spend.

Polaris I/O single platform simplifies account data and buyer insights

How the Platform Works

As a single platform, Polaris I/O simplifies navigating and investing in large account growth and retention. A continuous stream of relevant insights and premium digital engagement are used to drive a meaningful and frictionless value exchange with accounts.

Leveraging an outside-in approach, Polaris I/O models large account enterprises and feeds executable insights back to your organization. External data and rich IP is embedded and visualized to reveal areas of growth and risk, and to provide buyer insights and guidance for broad expansion and elevation of account relationships.

Performance measurement data is leveraged to develop a basis of comparison between accounts. Leadership can now make informed investment to maximize growth and reduce risk.

The Benefits of Integrated Applications

Improving the sales experience between account teams and their customers digitally is vital to protecting, retaining, and growing large accounts systematically. There is a dearth of account management apps out there. Polaris I/O fills the gap with a single configurable platform that unifies key account information, develops executable insights, configures solutions that are mapped to target stakeholder outcomes, and supports a superior digital experience with your customers.

Like a personal fitness tracker, our integrated set of applications work together to continuously monitor and improve your commercial health. Combined with professional services, our shared digital platform addresses four major problem areas facing most B2B companies:

Answer: Professional services establishes baseline performance and frames the growth strategy and risk areas; while our technology tracks account performance and supports detailed account portfolio analysis to illuminate growth opportunities and potential risks to be addressed.

Our Answer: Professional services impacts account health through customer perspectives and executable insights; while our technology screens key account stakeholder perceptions and monitors the pulse of key account relationships on an ongoing basis.

Our Answer: Professional services trains teams to align capabilities, stakeholders, and outcomes with solutions; while our technology facilitates the ongoing mapping of key account solutions by stakeholder to configure the right capabilities with desired outcomes that tip the value equation with customers in your favor.

Our Answer: Professional services design the best experience for account executives and teams; while our technology delivers a superior customer experience, constantly monitoring customer engagement across a broad spectrum of executives over time.

The Polaris I/O Experience

Wondering which accounts are right for Go to Customer? The best way to know is to have your business assessed by Polaris I/O. We’ll take you step-by-step through the process from contact to contract.

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