The challenge
The senior leadership team needed to drive increased knowledge across accounts and secure a strategically important renewal in the face of new customer leadership changes.
Our solution
Polaris I/O provided deep insights on the evolving strategic direction of the customer and insights regarding the perspectives and relationships of the top decision makers.
Our impact
Polars helped the client not only secure the win, but also increase the deal size through improved alignment.
5x
Increase in account pipelines
2x
Increase in contract value sold
50%
Increase in account team productivity
Thank you for the great partnership. The Polaris I/O intelligence certainly helped position Comscore for the win!
Carol Hinnant, Chief Commercial Officer
